chiefmarketer: The Happy Marriage of Direct and Digital
donnieB
· 2 months ago
Great read and very reasonable. The web may be the most measurable marketing vehicle, but shouldn't we be measuring what is driving the beavior( why they are online,at the site, etc..) as opposed to the action itself (being online)? I think perhaps your most compelling statement was "A Direct Marketing Association study suggests that 33% of people respond to a direct mail piece by going online." Avoidance technology (DVRs, spam filters, etc..)impacts every marketing effort except direct mail. The only filter direct mail has is the prospect themselves, when they hold it in their hand and make a decision on your offer.
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Avoidance technology (DVRs, spam filters, etc..)impacts every marketing effort except direct mail. The only filter direct mail has is the prospect themselves, when they hold it in their hand and make a decision on your offer.