http://chiefmarketer.disqus.com/enThu, 12 Mar 2009 11:15:10 -0000http://chiefmarketer.com/advertising/digital/0310-march-madness-advertising/#comment-7138863<p>Great article. I can't wait for March Madness...</p>Evan W.Thu, 12 Mar 2009 11:15:10 -0000http://chiefmarketer.com/advertising/digital/0310-march-madness-advertising/#comment-7103314<p>A interesting campaign that is leveraging "fandom" is the current Arby's March Madness promotion you see plastered all over <a href="http://apps.facebook.com/cbssports/" rel="nofollow noopener" target="_blank" title="http://apps.facebook.com/cbssports/">http://apps.facebook.com/cb...</a> Yeah it has all the typical elements which include product messaging and various call to actions. What is interesting is how the created a contextually relevant banner next to where people are engaged in "tourney pokes". Within the banner app you can smack talk friends via email and then rotate the ad and enter any rival's site URL, deface their page, and send it to them. I'm not entirely sure how this ties-in with a free roastburger <a href="http://www.arbys.com/versus" rel="nofollow noopener" target="_blank" title="http://www.arbys.com/versus">http://www.arbys.com/versus</a> but as a fan I throughly enjoyed this low involved, high return activity. </p>posatorWed, 11 Mar 2009 12:21:15 -0000